Retailer Toolbox

SEMA knows the constant changes in our industry pose a challenge for our retailer members. To help you stay informed, we've gathered our most relevant business and educational materials in one place.

Ways to Save

Our benefit partners can help you reduce your day-to-day costs so you can grow your business.


SEMA Data Co-op


Industry owned and operated, the SEMA Data Co-op is an affordable way to find and use product data in your business systems or website. Retailer services include:

  • Free, unlimited data exports for members from approved suppliers

  • Custom export configurations to fit any seller requirement

  • A versatile export scheduler that puts you in control

Visit or contact Jim Graven, Director of Membership at (888) 958-6698 x4.



Customer Service
(909) 610-2030


Boost Your Sales

Use our resources to better serve your customers and ultimately sell more products.

Education Resources

The SEMA Education Institute (SEI) offers webinars and product training that will help you stay informed about the latest trends.

Market Research

Our market research team provides you with the information you need to remain an industry leader.

SEMA Show Perks

Retailer members attending the SEMA Show who are registered as buyers, take advantage of the Member Buyer Rewards program.


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